The craft beverage market continues to see a rise in acquisitions with big brands getting bigger. Add the off and on restrictions due to COVID-19 and you are seeing a greater need by small batch producers including wine, beer, spirits, etc. to diversify their distribution. Learning how to increase their presence through on-premise, off-premise, and e-comm/DTC and getting product in front of consumers when and how they want are paramount to future success.
After a very successful December conference using the online digital platform Swapcard, Craft Beverage Expo & Distribution Conference (CBE) will return with our quarterly conference series on March 9-10. CBE will offer two days of engagement, a robust vendor showcase, and real-time educational content to help you diversify your distribution and get your product in the hands of the consumer.
CBE was founded in 2013 and was created as a business and marketing conference for independent craft beverage producers. In 2013, there was no concept of craft beverage, each category existed separately, with craft producers on their own to navigate the waters of distribution. CBE created an event where all small and independent producers could come together around the business of craft beverage. A space for all craft producers, including beer, wine, spirits, sake, cider, mead and more, to engage and promote the value of working across beverage categories. The typical CBE attendee is looking to expand their marketing reach, increase distribution beyond their local market, and expand production.
As the first and only event to bring all commodities together in one place, CBE creates content that transcends category and emphasizes the business side of craft beverage. With our focus on distribution and the process of getting beverages to market, we offer craft producers a different perspective than most larger events. We welcome everyone from spirits to wine to kombucha and coffee – if you are passionate about your brand, we want to help you get it into the hands of consumers. Our focus on connecting across categories and with known leaders in the industry, providing valuable insight on how to increase brand awareness, and delivering real-world takeaways on how to get products to market are what makes this event so important.
Content and connections assist small batch producers to build their passion into a successful business. We have successfully secured leaders across the industry from brands to distributors to retailers to share their insights, join our community, and help our producers get their products on the shelves and in bars and restaurants.
As part of the event, we offer an opportunity for craft producers to source product, supplies and new vendors who cater to small beverage producers through our online vendor showcase and when in-person, our trade show floor. While our educational content is centered on getting craft product to market, our vendor showcase/trade show is a turn-key solution to the beverage making process, including equipment, ingredients, packaging, point-of-sale and services.
Online events have allowed us to expand our footprint in the craft marketplace, reaching an even larger audience through our quarterly conference series and monthly webinars. Partnering with organizations such as the Craft Wine Association, CBE’s goal for 2020-2021 is to create timely and engaging content through events that not only educate but provide a community for small batch producers and their partners.