Category: Featured

As the doors to tasting and tap rooms closed the challenge to open other sales windows began. Many turned to grow new sales channels that had previously remained underdeveloped, only to realize, the sales could not only sustain, but they could grow.

Kevin Green has been on a never-ending quest whether it’s to solve a technical puzzle or to demystify a grape varietal—it’s a curiosity about life that keeps him going.

Although there is no shortage of capital entering Napa, or businesses thriving in the corporate sector, family-owned grower-producers are swimming upstream to keep their businesses afloat. These multi-generational farmers and winemakers cannot remain economically viable without access to direct-to-consumer sales, namely in the form of tastings on their vineyard sites.

For Hannah and Dylan Rahn, growing grapes is all they have ever known as their father has been working in vineyards since they were very young. Several years later, their father would purchase 20 acres in Angwin, located in the Napa Valley. He designed and planted about 4 and half acres of vineyard, which is now Rahn Estate. 

By eliminating seasonal weather holds — for good — thermally protective Liviri Vino lets your customers get the premium bottles they want, when they want them. And since the entire container is reusable, say goodbye to single-use styrofoam, cardboard and ice packs for an unparalleled wine-without-waste experience.

As the pandemic continues to hinder small businesses, wineries in Napa County find themselves at a crossroad where sales are being severely impacted by Napa’s land development restrictions, which has some of the most stringent statewide thresholds a winery must meet in order to develop an on-site production facility.

Always alert to the best new trends in the wine business, Elizabeth (or “E” as she is widely known) has become the recognized authority on customer engagement and experience-based sales. Her new series of seminars and workshops, tightly focused on these concepts, are now available to wineries and winery associations throughout North America.