For a small winery, social media channels are an important way to strengthen your brand and connect with customers.
It’s disappointing to look up a business online only to see they haven’t posted any content in months or even years. An inactive account makes potential customers question whether or not you are still open.
Think of your social media pages and your website as the storefront of your business. You want to be sure your open sign is lit up and you have cars in your parking lot. Your customers need to know that you are ready for them.
It might sound difficult, but it’s actually quite easy. Here are three fast tips for maintaining an active and up-to-date social media account and website.
If you make social media posts consistently, even if it’s just a picture of the sunrise over your vineyard, your customers will know you are still open for business.
This is particularly important as we emerge from Covid. So many businesses had to close their doors that people are unsure who is still open.
Here are some ideas of things to post:
- Celebrate a new product.
- Highlight an excellent employee.
- Talk about an upcoming event.
- Host a giveaway.
- Share a bit of history about your winery.
This tip is more for social media accounts, but if you use the blog feature on your website, be sure to post consistently on there as well.
Interact with Customers
When someone comments on a post, whether on your website or social media account, respond promptly. By taking the time to engage with your customers online, you show them you truly care.
Nothing drives a customer away faster than not getting an answer to their question.
Remember, they might be trying to plan a trip to your winery. If you don’t reply in a timely fashion, they could have already booked a tour somewhere else.
Even if you don’t have something new to post every week, you can show that your business is open by replying to comments.
This same principle goes for contact forms.