Social media has taken the world by storm. The number of platforms is overwhelming. Do you have to be on all of them? And how can you use them to effectively promote your business?
Facebook has nearly 3 billion active users as of the first quarter of 2021. This makes it the most popular social media site.
The thought of making a business page for your winery might be overwhelming, but it is actually very easy. If you know how to share a picture of your dog on your Facebook profile, you can post about your winery on a business page.
And guess how much it costs to start a page? Nothing!
While you build your Facebook page, be sure to keep these four tips in mind.
Be sure all the information under your “About” tab is up to date. Some important things to include are your business hours, your location, and a link to your website.
A potential customer who stumbles across a page with no business hours or broken links will take their money elsewhere.
Be sure to use quality images on your Facebook page. Social media lives and dies on images. There’s a reason why sites such as Instagram are so popular.
Photographs that are clearly focused and neatly composed will catch a viewer’s attention. Blurry and grainy images do just the opposite. Low image quality or poor graphic design drive your customers away. If you aren’t willing to take the time to make your Facebook page look good, why should they trust you with their money?
Post consistently on your Facebook page. If you haven’t posted for weeks or months, customers will wonder if you are still in business.
Share information about upcoming events, new products, or highlight your staff on your page. Ask your followers questions about what they would like to see from you.
If someone asks you a question, reply politely and promptly. No one likes to wait and chances are if you take too long to reply, the customer will have moved on to something else. Even if the answer to their question is easily answered by looking at the “About” tab or your website, respond graciously and point them in the right direction.
When customers leave positive feedback on your posts, thank them. If they make a legitimate complaint, apologize for their bad experience and tell them you are taking action to fix it. Only tell them the latter if you are actually going to amend the issue. If customers suspect you are not being entirely truthful, they are less likely to give you their business.
As you market your winery on Facebook, take time to ensure your page is accurate and welcoming.
Your wine is quality and your social media should be too.
Don’t have a Facebook page yet? Check out this link on how to get started: https://www.facebook.com/business/pages/set-up