As tasting rooms shuttered across the country in March, wineries turned to online sales to make up for the revenue shortfall. And it worked. Winery ecommerce revenue increased 340% in April and May 2020, according to WineDirect proprietary data.
And the gains did not come solely from large, well-funded wineries. Many small producers who previously relied heavily on tasting room sales as their main source of DTC revenue have been successful as well.
Here, we share the story of Kramer Vineyards, a 5,000 case production, family-owned winery in Oregon’s Willamette Valley, who grew their online sales 600% year over year. Key lessons include:
- Train Your Customers to Purchase Online
- Segment Your List & Test Different Audiences
- Take a Multi-Channel Approach to Digital
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