Article Contributed by the Craft Beverage Expo
In Part 1 of our blog series on selecting a distributor to work within the craft beverage industry, we look at the factors that should be considered before diving into a partnership.
Level of Commitment
It’s important to work with a distributor that is committed to the craft beverage industry and shows signs of success and growth within the industry. At the same time, you don’t want to work with a distributor that just works with any craft beverage maker that appears in the market. There should be some selectivity and standards in place.
Other signs of commitment include a dedicated craft manager, ongoing sales staff training on developments in the craft segment, and a track record of long relationships with the craft brands in their portfolio.
Read the entire article at www.craftbeverageexpo.com