For small wineries, or any independent business really, marketing can be daunting.
Do you have to hire a professional? How much will it cost? What are all the risks?
You can’t market your winery without resources, but you need paying customers before you have room in your budget. But you’ll never get more customers if they don’t know about your business.
It can be overwhelming.
You don’t have to be a marketing expert to get the word out about your winery. You don’t need a massive budget.
There are three low-cost (and even free!) marketing hacks that you can begin implementing this weekend.
Set Up Selfie Opportunities
You probably have a scenic spot on your property. Maybe it’s a hill overlooking your vineyard or a mountain view. Chances are, a lot of your guests are already taking pictures here. All you need to do is to encourage them to take even more pictures and share them on social media.
People love things they can pose with–picture frames, statues, archways, and signs.
But statues, archways, and professional signs can be extremely expensive. Building a custom picture frame your guests can pose behind isn’t.
Even if you’re not very handy, you can build a simple frame and paint your winery’s name on it. This way, when your guests share their selfies, all their friends know exactly where they are.
Word-of-mouth has always been the most effective marketing strategy. Encourage your customers to take selfies with your awesome picture frame and even provide them with a hashtag, such as #yourbusinessname.
Hashtags tell social media platforms that a particular post belongs in a certain category. For example, if you use #winetasting, if someone searches for “wine tasting” on Facebook, your post might show up!
Speaking of Facebook…
Facebook Business Page
Facebook has nearly 2.89 billion users as of the second quarter of 2021.
That’s 2.89 billion people around the world that could be looking at your winery’s Facebook page.
A business page is completely free and easy to set up. If you know how to post a picture of your kids’ first day of school on your Facebook profile, you can create a business page for your winery.
See this article for more advice on running a Facebook page: https://smallmatters.net/effectively-using-facebook-as-a-small-winery/
Instagram Business Profile
Instagram has about 1 billion active users every month. Sure, it’s smaller than Facebook, but it’s one of the most popular social media platforms among young people.
Like Facebook, Instagram business profiles are completely free. They even offer a complementary custom marketing plan if you’re unsure where to begin.
When you scroll through your Insta feed, you’ll see that this platform is highly image-based. You can add some text to your posts, but the photos you share are the most important component. People will see your pictures before they ever see what you’ve written.
And as they say, a picture is worth a thousand words.
There you have it. Three simple and cheap marketing ideas to start drawing more business to your winery.