In Part 1 of our blog series on selecting a distributor to work within the craft beverage industry, we look at the factors that should be considered before diving into a partnership.
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Effectively Using Facebook As A Small Winery
Social media has taken the world by storm. The number of platforms is overwhelming. Do you have to be on all of them? And how can you use them to effectively promote your … [Read More...] about Effectively Using Facebook As A Small Winery
Wine Critic James Suckling Calls for Oregon Wines to Review
Veteran wine critic James Sucklings's team is calling for Oregon wines to be reviewed next month, according to an email from the Oregon Wine Board. "The team at … [Read More...] about Wine Critic James Suckling Calls for Oregon Wines to Review
Cori Solomon: Highlighting Sustainable Practices At L’Ecole No 41
Although Earth day and month have passed, most wineries continue environmental practices all year round, so even if you missed visiting your favorite winery during April, that … [Read More...] about Cori Solomon: Highlighting Sustainable Practices At L’Ecole No 41
Trade Program Opportunity: Crate & Barrel
Craftwine.org is always looking for ways to help small wineries, including finding special offers and discounts for association members. Many retailers have trade programs … [Read More...] about Trade Program Opportunity: Crate & Barrel
Influencer Marketing for Small Producers
Much has been said about influencer marketing in the wine industry lately. You can’t go to a conference or business forum in the industry without hearing about the problem of … [Read More...] about Influencer Marketing for Small Producers
Creating and Implementing an Affiliate Program
An affiliate program is a great way to allow your existing customers, who we’ll call “friends and family” to become part of your sales team. It works by offering incentives, … [Read More...] about Creating and Implementing an Affiliate Program