An affiliate program is a great way to allow your existing customers, who we’ll call “friends and family” to become part of your sales team. It works by offering incentives, cash or credit to people who encourage their friends and followers to purchase your wines.
In the spring of 1853, a young man fresh out of West Point by the name of Lieutenant John Mullan was ready to put his topical engineering training to the task of improving a … [Read More...] about Mullan Road Cellars: A Journey into the Royal Slope AVA
The craft beverage market continues to see a rise in acquisitions with big brands getting bigger. Add the off and on restrictions due to COVID-19 and you are seeing a greater … [Read More...] about Craft, Content, Collaboration – Expanding Your Reach with Craft Beverage Expo & Distribution Conference
Discover a maverick when you meet Terragena Vineyard’s Chris Buchanan. Making a dramatic career change in 2008, Chris moved from New Orleans to Humboldt County’s Myer Flat. As … [Read More...] about Terragena: Excelling at Off-The-Grid Wine by Cori Solomon
For me, finding the small unique, and even obscure winery is part of the fun of drinking wine. The passion of the people creating these wines shines through and invites you to … [Read More...] about Craft Wine: The best of America’s Small Wine Producers by Cori Solomon
Sponsored by PayneWest Insurance Many wineries today are expanding their engagement with the public and wine club members beyond the tasting room — offering guests the … [Read More...] about Managing your risk series: covering your business outside the tasting room for events, volunteers and overnight guests
Presenter: Theresa Dorr, Co-founder Active8, Systems and Direct to Consumer, Hospitality, Market Strategy & Direct to consumer Club Consultant, VinoShipper As the doors … [Read More...] about Sales Beyond the Tasting/Tap Room: Maximizing Your Online Reach – Join Us on Feb. 10