Marketing, Sales and Operations
Webinar: Closing Tasting Room Sales by Elizabeth Slater
Always alert to the best new trends in the wine business, Elizabeth (or “E” as she is widely known) has become the recognized authority on customer engagement and experience-based sales. Her new series of seminars and workshops, tightly focused on these concepts, are now available to wineries and winery associations throughout North America.
Video Tutorial: How Wine Professionals Can Build Their Customer Base Through Custom Audiences
Are you ready to finally get in front of people on social media that will likely convert into customers for your wine business?
Well, you can do this by creating Custom Audiences. Today’s digital advertising Laser Lesson — Hosted by Tony Rulli, CEO of Intentional Spark (and advertising guru!) — will walk you through the fundamentals of Custom Audiences on Facebook and Instagram.
Save the Family Farms Chronicles: Maroon Wines
In 2015, Paul Maroon helped form the Save the Family Farms initiative with the focus on preserving the Napa Valley’s small family vineyards, which are the backbone of the agricultural history of the region. The key driver behind this is to ensure that small producers can remain viable and competitive for future generations to come.
Webinar: SEO Basics for Wineries
This webinar provides an overview of the basics of Search Engine Optimization (SEO) for wine industry businesses with Becca Keyes from Kalyapy & Co. Basic topics will include fundamentals, goals, and terminology. CraftWine.org hosted the session on July 30, 2020.
Sustaining a Virtual Tasting Regime?
The use of craft beverage virtual tastings erupted frantically when the economy closed as producers sought means to engage with potential consumers. And participation was quite active as consumers looked for entertainment during the shutdown and proactively desired to support their local craft beverage producers.
Webinar: Grow Your DtC Sales With Vinoshipper.com
Join Theresa Dorr from Vinoshipper to learn more about one of the fastest-growing DtC solutions in the wine industry. She covers topics like compliance, insurance, managing an online wine club and more. CraftWine.org hosted the webinar on July 23, 2020.
